Jordan Anderson stands at the checkout counter at Blue Mountain Bookstore on Thursday, Jan. 5, 2023. The store is one of 10 net new businesses to open in Laramie in 2022.
Brenda Webb stands in her new store, Wild West Creations on Thursday, Jan. 5, 2023. Wild West Creations is one of 10 net new businesses to open in Laramie in 2022.
The past year has been one of ups and downs for Laramie’s business owners. In 2022, the city had a net increase of 10 new businesses in areas ranging from retail to health.
This increase is on track with previous years, Laramie Main Street Alliance Executive Director Trey Sherwood said. Since at least 2018, the city has seen roughly 10 new businesses each year, reflecting an overall trend of growth in the business community. These increases continued locally even through the pandemic, when business owners across the country were vocal about trouble finding staff members and dealing with inflation.
In Laramie, many business owners combated these challenges by reducing their hours or altering their services rather than closing, Sherwood said.
“We hear fanatically that it’s a collaborative ecosystem,” Sherwood said. “Businesses downtown are supportive of one another. I think if you have a business downtown, you want your neighboring business to do well.”
This was descriptive of the experience Brenda Webb and her husband, Steve, had opening their downtown store, Wild West Creations.
The pair upholsters, paints and recreates antique furniture and other home decor. They used to sell their products at Bart’s Flea Market, and opened their storefront in September 2022 after Bart’s closed.
Now, the pair sells clothing and jewelry in addition to the furniture.
“It’s been fun talking to customers and getting to know them,” Brenda Webb said.
Other business owners have helped the pair prepare for busy and slow seasons and maintain their determination to keep working to improve the business, she said.
The close-knit nature of the Laramie community also was a draw for Jordan Anderson, who opened Blue Mountain Bookstore in September 2022.
Anderson started her business out of her basement in January 2022. The entrepreneur had a longtime dream to open a small bookstore like the one in the 1998 romantic comedy ‘You’ve Got Mail.’
In August, she found a space downtown with big windows and natural lighting that was exactly what she’d imagined.
Anderson said she enjoyed the experience of getting to know her regular customers and maintaining a small town feeling.
“It brings in a whole customer base,” Anderson said. “Those people who don’t mind spending a few extra bucks because small businesses can’t give the big discounts that the big chain stores can.”
She said that while it’s been a challenge to juggle keeping viable store hours and honoring family time with her husband and three kids, the store has already garnered positive feedback from the community.
In addition to these stores, the other new businesses to open in Laramie include:
Bella Blu
Bejo Dua Sushi & Ramen
Digital Doctors
San Luis Mexican Restaurant
The Collective Center for the Healing Arts
Link Cycling
The Zone
Wyo LifeStim
There also are other new businesses on the way, including Garcia’s Mexican Restaurant and an indoor putt-putt and ax-throwing facility, Sherwood said.
The city of Laramie also recently reached an agreement with a landlord and business owners to bring in a group of chain stores, including Ulta Beauty, Ross and HomeBase USA.
While Sherwood’s focus is on downtown businesses, she said the city of Laramie’s success in bringing in chain stores was also indicative of a healthy economy.
“At the end of the day, any dollar spent in the local community has a larger impact than if that dollar is spent in Colorado or online,” she said.
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Abby Vander Graaff is a writer for the Laramie Boomerang. She can be reached by email at avandergraaff@laramieboomerang.com. Follow her on Twitter @abbyvg_reporter.